Direct marketing helps boost the customer experience with your business by sending them personalized messages about a product or service offer. It differs from indirect marketing, which uses a third-party channel to promote your services or products. In this form of marketing, you are in complete control, and you can send out the right message to the right customer without hassles at all.
Daniel Klibanoff – Boost lead conversions with direct marketing
Daniel Klibanoff is a strong name to reckon with when it comes to data and marketing solutions in Asheville, North Carolina, USA. He is a serial entrepreneur and a direct marketing specialist known for his creative skills with more than 32 years of valuable experience under his belt. He started his own entrepreneurial journey in 1982 with only $500 in his pocket, and over time the data business that he founded started to earn millions of dollars as revenue. He is known for his innovation and has served prominent clients like AARP, Citibank, and others in the region. He completed his studies in marketing at the University of Alabama and has a BS degree.
Currently, he is the President and the CEO of Multimedia Lists Inc, an esteemed name in multi-channel data and audience solutions provider for global advertisers. He is a widely respected figure in the industry by his peers and is considered to be the foremost authority in the region when it comes to directing marketing, customer acquisition, and data solutions.
Boost conversion rates
According to him, for direct marketing campaigns to be effective, you can boost the conversion rates by creating personalized business messages. Again, some customers are regular buyers, and they give suggestions on how to improve your products. If you note these preferences, you can personalize your business messages better. For instance, if you have a store that sells sports gear, you can send out emails with information about different kinds of sports with a link to your website for making a purchase.
Help your sales team close deals faster
With direct marketing campaigns, you can help your sales team close deals faster as you conduct research for creating customer profiles that will be interested in the offer. The sales team already has their leads, so they can visit the customer and close the deal faster.
Ideal for small to medium-sized business houses
Unlike their larger counterparts, small to medium-sized business houses have budget constraints, and they cannot spend a lot of money on extensive marketing campaigns. This is where direct marketing campaigns step in to help them reach out to the targeted audience better.
According to Daniel Klibanoff, small to medium-sized business houses should create their marketing message with compelling content so that it prompts the targeted customer to carry out the desired action. They should keep the data of one direct marketing campaign and use it to plan the next one for better results and success! In this way, they can boost returns on investments and profits.