With the continuous increase of the usage of social media, the popularity of influencer marketing has also begun to soar in the past few years. In fact, as per Google Trends, the popularity of the term grew by 40 % between the years 2018 and 2019.
On a closer look, influencer marketing has evolved rapidly with the changing marketing strategies. Brands these days look at the size of the influencer’s audience in order to decide if they want to collaborate with the influencer or not.
The focus of the companies has now shifted to relatability and the impact of the influencer on a specific target audience.
People follow different types of influencers with whom they are able to connect better with. These influencers help in achieving a variety of marketing campaign goals. For example, YouTube influencers can help in creating engaging explainer videos revolving around the product, while bloggers can help enhance the Search Engine Optimization (SEO).
To find the right social media influencers for your goals, it is important to know the different types of influencers with whom one can partner with to make influencer marketing campaigns a success.
Different Types of Influencers
Here are the different types of influencers one can collaborate with for influencer marketing campaigns.
1) Gaming Influencers- Live Streamers
In today’s time, the gaming industry is growing rapidly, providing yet another niche for influencers. According to a report, around 50 per cent of men follow gaming influencers for their good quality and informative content. These influencers, most of the time, live stream their games on social media platforms such as Twitch or YouTube. Millions and millions of their fans watch their live streams to improve their games.
2) Bloggers and vloggers
In the world of influencer marketing, bloggers and vloggers both play an important role as they have a large audience base. Usually, people follow their blogs or YouTube channels, which makes them fall into the category of mega and macro influencers.
Both bloggers and vloggers help improve brand awareness by creating engaging content that their followers would like to read, watch, and share. Furthermore, they can also drive traffic to the website and can improve sales by adding links to their social media handles.
3) Beauty Influencers
While we are talking about the different types of influencers, we can’t forget to mention about beauty influencers, which is a top category for females to follow. Interestingly, nearly 40 per cent of consumers follow beauty influencers before buying cosmetics.
These kinds of influencers usually create content around good skin, body image, and looks to help their followers enhance their beauty. They not only create brand awareness but also can skyrocket sales with product recommendations.
4) Photographers
Photographers are also one of the best content creators when it comes to influencer marketing. They create high quality and visually appealing content for the audience on social media platforms.
The skills that they possess to use the composition and design elements gives these social media starts an edge to partner with brands from a variety of industries who are solely focussing on product marketing.
5) CGI Influencers
CGI Influencers are the latest breed of digital stars to create ripples in the world of influencer marketing. As the name CGI influencers suggests, they are generated by computers and mirror their human counterparts. Just like human influencers, CGI too can promote both B2B and B2C brands. Their posts on social media platforms can fetch sizable engagement and brand awareness too.
To find suitable influencers for your brand with ease, you can visit www.clanconnect.ai, a platform that will help you find different types of influencers, such as nano-, micro-, and mega-influencers, based on their reach and followers. Our platform will also provide relevant information, helping you to assess each influencer’s authenticity and relatability.