Recently we ask questions about how Netflix can keep the streaming crown and two experts and industry observers suggested by Netflix must take advantage of the release of episodes every week. Of course, Netflix releases several contents every week but should all switch to a weekly, only a few certain titles or not at all? Come on Explore.
Binge vs. weekly release debate has rampaged over the past few years and with more competitors who entered the market we thought we would review the conversation
According to that information, Netflix has no plans to get rid of party models. They noted that “Data Team Netflix has found that there is no evidence that weekly models affect Churn” and for the right time.
Disney + mainly released most of the lineup every week even though it still dropped a smaller title at once.
“We have thought a lot, and every time I am reminded that weekly drops are a way to do it. You leave a lot on the table when you release all episodes at once. It has become the way we do it, and I think it’s the best for us.”
How Netflix Experiments With Its Releases
There are a number of cases where Netflix does not release weekly or forget the party model.
The most obvious example is an exclusive international offer like Riverdale, which is better to call Saul or a number of K-dramas Netflix brought. In this case, Netflix must release weekly or wait until the series is wrapped in air.
Netflix has actually released a number of original weekly documents in the past. When Netflix is used to try in the Talk Show format, the episode will be released every week. Recently, we have seen Kanye West Docu-Series released for a period of three weeks too.
Netflix also did “batches” where he released several episodes a week for a certain period of time. This approach applies mostly for reality series such as love blind.
Newer trends seem to give “supersialization” season to show (most of the last season) and then divide into volume. Some Netflix shows have been released this way including Lucifer, Heist, Ozark, 4 Foreigners, and Manifes. Usually, we see this new volume releasing between 3-6 months each other.
Pros and Cons of Weekly Releases for Netflix
The biggest pro for each show at Netflix getting a weekly release is that it can lead to greater guidance and sustainable coercion over a longer period of time.
Children are a very good example of the main video that adopts a weekly release strategy for the second season and sees its audience growing and maintained for several weeks thanks to its steps to weekly episodes.
In a report by ESG, he stated that weekly modeling could be less impressive when he saw people like the Nielsen graph from Sunday to Sunday but it was a mirage.
Online conversations around the show are also often quoted as one of the main reasons for committing on weekly episodes.
Viral Tweets on 2022 February 2022 from @jakeyimdb with more than 250k like to show this on the grounds that succession, euphoria, and peace carrier all benefit from weekly conversations quoting that conversations in the Ozark drop almost instantly instantly.
Pros: Weekly episodes could help Netflix reduce churn
As “Streaming Wars” heated up, in the end it would be a battle for which ribbon can accommodate your subscription every month a year. Churn is a level where customers stop doing business with entities so in this case, how many people get rid of their Netflix subscription.
If there are only 2 shows you subscribe to Netflix for, making you locked for a period of three months when the new episode released for the new season will stop you.
Netflix has historically have a low churn (and is still the lowest in Q3 2021) but it is not to say it will last forever. If Netflix plans to spend less on new programming, switching to weekly can help maintain a memorable level of churn.
Con: Netflix’s packed lineup couldn’t support weekly
Netflix has a large lineup compared to almost every other streamer today. Every week they release to a dozen native netflix originating from all over the world. Compared to other ribbons, it is an extraordinary lineup.
If you switch to a weekly for all shows that will create a very large weekly lineup and maybe one that will be difficult to follow user.
Not to mention it will put the PR team and marketing in overdrive must be able to juggle a very heavy lineup.
Con: Netflix UI just isn’t set up for weekly episodes
Netflix UI is often praised as one of the best but designed to be a recommendation machine. It’s good on the new release that rises up but given the number of releases (see above) there is always something new up to the top. As a result, weekly episodes rose to the top properly the possibility of being frustrating.
There is an increase made in this space for years. For example, if you set a reminder to show that release every week, you can get whatsapp notifications, push notifications of the application, and the Netflix Bell icon will make you get information.
In general, even though Netflix dives into a weekly episode in a greater way it will likely need rework on the continuous watch line or the new line completely to track when the new episode you watch.