The best PR firms always use news release wire services to get their news out to a larger audience. Tier-two services have a smaller reach than well-known and extensively utilized tier-one services like PR Newswire and Business Wire; yet, tier-two services have significant advantages in terms of outreach. As PR firms in India select which tier is ideal for you, we’ve developed a summary of the advantages and disadvantages of tier-two commercial news release wire providers such as PRWeb, Marketwired, PRLog, Newswire, EIN Presswire, Accesswire, and ReleaseWire.
What are the pros?
- Niche distribution channels: Tier-two services may use alternative distribution channels than tier-one services, allowing businesses to reach new and niche customers.
EIN Presswire, for example, distributes news releases to a network of websites focusing on specific industries and audiences, as well as a topic newswire page dedicated to themes such as mergers and acquisitions and the insurance sector.
- Cost-effective: Tier-two services can be much less expensive than their tier-one counterparts, which makes them a better choice for businesses on a tight budget.
- Customization: Tier-two providers may provide additional customization choices for press releases, such as layout, photos, and links. These alternatives enable businesses to develop more targeted and successful new releases.
What are the cons?
- Less visibility: Tier-two services may have fewer distribution channels and lower audiences than tier-one services, reducing the exposure of press releases.
- Less credibility: Journalists and other media outlets frequently regard tier-one services as more reputable and trustworthy. Using a tier-two service may reduce your press release’s authority or authenticity.
- Quality control: Some tier-two services may have less severe quality control methods than tier-one services, resulting in lower-quality news releases issued alongside yours and prompting journalists to seek out tier-one services instead.
Conclusion
Tier-two commercial press release wire services are an affordable choice for reaching out to specific audiences and creating an online presence for your company’s news. However, before selecting a tier-two service, businesses should examine the potential disadvantages, such as reduced visibility and reputation. Whether you choose a tier-one or tier-two provider, your organization should not send a news release to a wire service every day. To retain credibility and relevancy, evaluate the company’s specific objectives and goals before selecting a service and submitting a press release.